Catalan search behavior exposes a deeper AI retrieval problem: language identification errors reshape rankings, citations, ...

About core updates. Core updates roll out several times each year. They introduce broad, significant changes to Google’s search algorithms and systems, which is why Google announces them. What to do ...

AI use may be stalling with consumers while surging among professionals, according to new Datos and SparkToro data.

Google is rolling out Gemini-powered conversational ad formats across AI Mode and Search as it looks to make ads more ...

Microsoft AI-powered bidding, attribution and reporting tools aim to simplify multi-platform campaign management.

The new Merchant Center tools are set to help retailers optimize product discovery and measure visibility across AI-powered ...

Google is expanding its UCP with AI-powered checkout, shopping and payments features designed to support the next phase of conversational commerce. Google is expanding its Universal Commerce Protocol ...

Google is adding new creator, video and measurement capabilities to Demand Gen campaigns as it pushes YouTube further into ...

Google is integrating Meridian into Analytics 360 and launching predictive conversion metric to help advertisers with media ...

Google is expanding its Direct Offers pilot with new AI-powered promotion formats, native checkout integrations and ...

You can now see in Google Analytics which AI tools drive visits and whether users from ChatGPT, Claude, or Gemini convert ...

Google Ads is getting more expensive, but advertisers improving conversion efficiency are still finding ways to grow.