Performance marketing’s huge growth has been a result of its appeal as a measurable, targeted strategy. However, the growth of AI, move away from cookie-based measurement, a focus on the importance of ...
Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...
This report identifies five trends that will shape marketing strategies of the healthcare and pharmaceuticals sector in the coming year. Generative artificial intelligence (gen AI) is emerging as a ...
Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors. Send colleagues a link to this content.
The goal is to increase revenue and market share by encouraging young customers to take leisure flights after the flight routes resume normal operation, through a rejuvenated brand image. For the ...
We’ve made some exciting changes since your last visit, bringing you: ...
The WARC Awards for Effectiveness are back, bigger and better than ever. The juries are now reviewing entries for the ultimate accolade for marketing and strategic effectiveness across five regions.
This session looks at how evaluation and measurement are maturing, after the reign of misleading analytics, an analysis of the ARC database, which reveals better decision making, and brand-building in ...
With the explosion of E-commerce, GHTK - a local last-mile delivery brand faced fierce competition from not only delivery brands, but also super apps. The brand had been struggling for 9 years to make ...
Identifies five trends that will shape marketing strategies of the travel and tourism sector in the coming year.
Creative plays a central role in driving the performance of online display ads, according to research by tech company Dell and agency EssenceMediacom. Creative is twice as powerful as ad placement in ...