Meta's NewFronts was a hypefest for AI-powered ad products and creator tools designed to bring ad spend more in line with organic engagement.
Digital-native brands are racing to break free of their social media roots to reach a broader base of US customers. For many brands, this means betting big on sports. Not sports gambling, mind you, ...
Business Insider released a new targeting tool called SAGA reACT that analyzes the emotional reactions its content produces to create actionable, emotion-driven audience segments.