Meta’s NewFronts presentation on Thursday was Reely focused on AI. (Please forgive me.) But seriously, folks, Meta has three ...

Digital-native brands are racing to break free of their social media roots to reach a broader base of US customers. For many ...

Business Insider released a new targeting tool called SAGA reACT that analyzes the emotional reactions its content produces to create actionable, emotion-driven audience segments.

Gannett pointed to recent partnerships with non-news publishers as instrumental to its audience and ad revenue growth.

Gannett experienced its fourth consecutive quarter of growth in Q1 2024. It pointed to recent partnerships with non-news publishers as instrumental to growing its audience and ad revenue.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Online news demonetization continues; Roblox is on a mission to build a $1 billion ad business; TikTok evades the Apple App ...

Appealing to advertisers’ better angels is never going to bring ads back to the news. But appealing to their bottom lines ...

Criteo has decided to show off its retail media revenue. During its earnings call Thursday morning, the company split out its ...

Roku and The Trade Desk announced an expanded partnership timed to the NewFronts, although specific terms of the deal remain ...

Leaf, a UK-based challenger brand in the laundry space, doubled its sales by using AdSapiens, an automated creative ...

Paramount Global is reeling from shareholder pushback against a pending merger with private equity-backed production company ...