Meta's NewFronts was a hypefest for AI-powered ad products and creator tools designed to bring ad spend more in line with organic engagement.

Digital-native brands are racing to break free of their social media roots to reach a broader base of US customers. For many brands, this means betting big on sports. Not sports gambling, mind you, ...

Gannett pointed to recent partnerships with non-news publishers as instrumental to its audience and ad revenue growth.

Appealing to advertisers’ better angels is never going to bring ads back to the news. But appealing to their bottom lines ...

Online news demonetization continues; Roblox is on a mission to build a $1 billion ad business; TikTok evades the Apple App ...

There are still just too many unanswered questions for the Privacy Sandbox rollout and cookie deprecation to have moved ahead ...

TV buyers predict streaming publishers will heed their demands for greater flexibility, more programmatic execution and ...

Paramount Global is reeling from shareholder pushback against a pending merger with private equity-backed production company ...

The CMA airs its Privacy Sandbox issues; the FCC fines mobile carriers for selling location data; FT signs a licensing deal ...

Google announced updates to DV360 that should make it easier for advertisers to manage campaigns across Google and other CTV ...

Screenverse plans to add about 20 employees over the next 12 months. It also earmarked some of the funding to enhance its ...

The CMA released its latest report on Google's Privacy Sandbox rollout, which highlights several competitive concerns.