Digital-native brands are racing to break free of their social media roots to reach a broader base of US customers. For many brands, this means betting big on sports. Not sports gambling, mind you, ...

Business Insider released a new targeting tool called SAGA reACT that analyzes the emotional reactions its content produces to create actionable, emotion-driven audience segments.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Gannett pointed to recent partnerships with non-news publishers as instrumental to its audience and ad revenue growth.

Online news demonetization continues; Roblox is on a mission to build a $1 billion ad business; TikTok evades the Apple App ...

Gannett experienced its fourth consecutive quarter of growth in Q1 2024. It pointed to recent partnerships with non-news publishers as instrumental to growing its audience and ad revenue.

Leaf, a UK-based challenger brand in the laundry space, doubled its sales by using AdSapiens, an automated creative ...

This week, the AdExchanger Commerce Newsletter catches up with Shopify, which, in the past couple of years, quietly became ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Appealing to advertisers’ better angels is never going to bring ads back to the news. But appealing to their bottom lines ...

Roku and The Trade Desk announced an expanded partnership timed to the NewFronts, although specific terms of the deal remain ...