As the owner of less than 15% of its dealerships, the German high-end automaker uses open text mining to enhance its customer ...

Allen & Gerritsen PR associate Tyler Brindamour urges brands to avoid appropriating inauthentic vernacular in their attempt ...

Kocheilas most recently served as global CEO of Ogilvy Advertising, where he led the modernisation of the agency’s ...

Swift also officially joined Threads at the witching hour to announce the launch of TTPD. Those who are among the first ...

The e-commerce giant’s CEO revealed fresh insights into the company's future plans on all things consumer behaviour, AI, ...

With Shanghai native Zhou Guanyu in the race, this could be the kickoff to even more fierce positioning among Chinese brands.

Bisleri International (the packaged drinking water) is on the hunt for a new creative partner. Keeping in line with its focus ...

WPP blamed the loss of its Pfizer business and continued cuts by technology clients for a 1.6% decline in revenues to $2.9 billion in the first three months of 2024. The agency group had previously ...

Tesla has laid off its entire U.S. growth content team in charge of creating the electric vehicle company’s first ads, ...

Allen & Gerritsen PR associate Tyler Brindamour urges brands to avoid appropriating inauthentic vernacular in their attempt to connect with audiences.

1. How did you end up being a creative? During my graduation ceremony, I was handed a name card by Batey Ad which introduced me to my mentor, John Finn. This marked the beginning of my advertising ...