As the owner of less than 15% of its dealerships, the German high-end automaker uses open text mining to enhance its customer ...

Allen & Gerritsen PR associate Tyler Brindamour urges brands to avoid appropriating inauthentic vernacular in their attempt to connect with audiences.

Allen & Gerritsen PR associate Tyler Brindamour urges brands to avoid appropriating inauthentic vernacular in their attempt ...

Coined in the 1970s, The The L'Oréal Paris brand slogan 'I'm Worth It’ has endured for over half a century, becoming an ...

Interest in gaming as an advertising channel has been stunted for decades. A major stumbling block for brand investment has ...

The media giant is pivoting its strategy in Asia towards content curation, and has reportedly laid off 17 members of its ...

Kocheilas most recently served as global CEO of Ogilvy Advertising, where he led the modernisation of the agency’s ...

Speculation has created what one insider calls a 'febrile' atmosphere at the top of the agency sector. Unlimited access to ...

Starting a business is no easy feat, but it's one of the most fulfilling adventures you could undertake. Charu Srivastava, co ...

The report exposes jarring gaps in workplace safety, working hours and mental health, as well as career progression barriers ...

After more than a month in legislative limbo, TikTok’s future is more apparent. Last week, US President Joe Biden signed a ...

The potential for reputation impact is wider than B2C brands. In a February Pew Research study, 20% of employed Americans ...