When Andrew Ehrenberg and his colleagues first proposed the idea that most advertising is ‘mere publicity’ back in the 1990s, the marketing and advertising worlds mostly ignored them. It wasn’t just ...

Global social spend is set to total $247.3bn in 2024, up 14.3% year on year, ahead of paid search. Both Facebook and Instagram grew by more than 20% year on year in Q1 2024, and Meta is forecast to ...

The full deep-dive deck is exclusively available to WARC subscribers only. This WARC Guide provides a summary of new thinking and best practice on performance marketing, addressing: ...

Google’s proposed cookie replacement technology, the Privacy Sandbox, has key flaws that could allow users to be identified, according to a draft report from a major regulator.

Major sportswear brands have long blurred the line between function and fashion, but as long-distance running gains popularity, a new generation of design- and community- led brands are entering the ...

In March, smartphone maker Xiaomi registered the biggest boost in word-of-mouth exposure in Hong Kong, according to YouGov BrandIndex. Xiaomi registered the biggest boost in word-of-mouth (WOM) ...

In March, smartphone maker Xiaomi registered the biggest boost in word-of-mouth exposure in Hong Kong, according to YouGov BrandIndex. Xiaomi registered the biggest boost in word-of-mouth (WOM) ...

The great Australian sporting traditions are getting stronger but new ones are also emerging, allowing brands to capitalise on the communities they create; but as sports media becomes more inclusive ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

PepsiCo’s consumers insights function has been transformed by the introduction of a globally connected insights ecosystem called Ada that aims to make the whole organisation smarter. The platform ...

PepsiCo’s consumers insights function has been transformed by the introduction of a globally connected insights ecosystem called Ada that aims to make the whole organisation smarter. The platform ...