Google is adding encryption to a core ad product, which is meant to give advertisers more security with their customer ...

The tech giant's alternative to trackable cookies works by anonymizing data, implementing stricter access controls, and ...

The web browser has increasingly become the central application on computers. Today, users open not only websites but also ...

The work that marketing departments have done up to now won't be wasted. Here are three big areas to focus on until cookieless marketing is a reality.

Smaller adtech firms are raising competition concerns over Google's long brewing cookies alternative, Privacy Sandbox, at a ...

For some publishers, third-party cookies enable the targeting that differentiates web-based ads from broadcast ads. If you lose the ability to target, you lose the benefit that delivers greater ...

Google's dominance through Chrome and Android platforms, which command the lion's share of internet users, makes adapting to ...

Privacy Sandbox is a set of technologies that aims to enhance user privacy by anonymizing data, implementing stricter access controls, and targeting groups of users rather than individuals ...

Smaller ad-tech firms are raising competition concerns over Google's long-brewing cookies alternative, Privacy Sandbox, at a ...

Native ad platform Outbrain will acquire Teads, an SSP and video monetization company owned by European telco Altice. The ...

Given the near-death of cookies, marketers are reassessing tracking methods and blending privacy-focused approaches and ...