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SMU athletics launches ‘Mustang Partners’ targeting drastic improvement in revenue generation
SMU Athletics announced “Mustangs Partners,” a full-service revenue, NIL, and brand unit designed to aggressively pursue ...
Dallas Morning News
Why is SMU phasing out its ‘Pony up!’ catchphrase? University leadership explains
SMU fans cheer a score during the first half of an NCAA football game TCU at Ford Stadium on Saturday, Sept. 21, 2024, in Dallas. Smiley N. Pool / Staff Photographer UNIVERSITY PARK — SMU had been ...