Hosted on MSN
SMU athletics launches own division for NIL deals
SMU has launched Mustang Partners, a new revenue-generating division focused on pursuing revenue and brand opportunities to benefit both athletes and the athletic department. With the full-service ...
Hosted on MSN
SMU Athletics launches 'Mustang Partners' targeting drastic improvement in revenue generation
SMU Athletics announced “Mustangs Partners,” a full-service revenue, NIL, and brand unit designed to aggressively pursue revenue and brand opportunities in the rapidly changing collegiate athletics ...
SMU Daily Campus
SMU fans and students react to OU and LSU home games moving to AT&T Stadium
SMU announced on Thursday, Feb. 12, that its home football games scheduled against TheUniversity of Oklahoma in 2027 and Louisiana State University in 2029 will be played in the Dallas Cowboys’ AT&T ...
Dallas Morning News
SMU athletics launches own division for NIL deals
SMU head coach Rhett Lashlee hugs quarterback Kevin Jennings (7) after the Mustangs' 31-18 victory over Syracuse in an NCAA football game on Saturday, Oct. 4, 2025, in Dallas. Smiley N. Pool / Staff ...