Bob Jordan said some people chose not to fly on Southwest because it lacked premium options offered by other airlines.

Southwest CEO Bob Jordan said the airline is open to airport lounges and higher-end service like Europe flights and more premium classes to woo travelers.

Southwest Airlines' transformation could become even more radical, as its CEO eyes plenty of potential changes. "Whatever customers need in 2025, 2030, we won't take any of that off the table ...

ARLINGTON, Texas — Southwest Airlines is considering airport lounges, more premium seating and even long-haul international flights to win over high-spending customers, CEO Bob Jordan said ...

Southwest Airlines' CEO, Bob Jordan, is doubling down on the company's controversial changes, which include ending unassigned ...

Bob Jordan revealed his own flying habits, including where he likes to sit and what he prefers wearing, and talked further ...

Southwest Airlines CEO Bob Jordan was asked where his favorite place was to sit on a plane, and he gave his answer in an ...

The budget airline’s controversial policy changes are more of a hit with employees than consumers—but they’re still projected to drive sales.

Southwest Airlines’ stock was headed higher Tuesday after Executive Chairman Gary Kelly announced plans to retire as part of a continued board “refreshment” at the airline, following urging ...