You may have seen news stories this week suggesting that Wendy's was planning to implement a practice known as surge pricing, which is when companies increase the price of products and services in ...

In an email to CNN, Wendy’s was more blunt: “Wendy’s will not implement surge pricing, which is the practice of raising prices when demand is highest. This was not a change in plans.

Wendy’s is preparing to test an “Uber-style” surge-pricing model where the cost of menu items will fluctuate throughout the day based on demand — meaning a Dave’s burger will cost more ...

Fast food chain Wendy’s clarified it isn’t planning to apply surge pricing to its food next year, after reports earlier this month led people to believe the price of their food would soon ...

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He said: "Beginning as early as 2025, we will begin testing more enhanced features like dynamic pricing and day-part offerings." Many interpreted this to mean Wendy's would be introducing surge ...

Wendy's, however, is pushing back on the notion that it is implementing "surge-pricing," a strategy most associated with ride-sharing companies like Uber and ticket sellers. "Earlier this month we ...

Update as of 2/28/2024: Since the writing of the original article, Wendy’s has officially stated they will not experiment with surge pricing. Wendy’s notes, “We have no plans to do that and ...

The internet had its own never-frozen beef with Wendy’s when it discovered the fast food chain was planning surge pricing for 2025. Wendy’s clarified in an updated statement on Tuesday night ...

Wendy’s has announced plans to test a surge-pricing model in which menu prices will fluctuate throughout the day based on demand. “Beginning as early as 2025, we will begin testing more ...

Wendy’s will soon spend $20 million on digital menu boards that will allow stores have a more flexible menu, but the fast food chain will not be using Uber-style surge pricing. Company ...

Wendy’s will start experimenting with surge pricing, much like Uber and Lyft, as the company rolls out digital menus to all its United States restaurants by 2025, according to the company’s ...