Soccer’s global governing body FIFA is close to an agreement with Apple to give the tech company worldwide television rights for a new, month-long club tournament, the New York Times reported Monday.
Apple (NASDAQ:AAPL) is nearing a deal with FIFA, the global governing body for soccer, to stream a World Cup-like tournament, the New York Times reported. Shares of the tech giant were up around 0.4% in mid-day trading on Monday.
Apple's next addition to its sports coverage could involve more soccer, with Apple said to be close to signing a billion-dollar deal for a new tournament.
Apple is doubling down on soccer as an integral part of its sports strategy for Apple TV. According to a new report from The New York Times, FIFA is nearing a deal with Apple for the worldwide television rights to a new World Cup-style tournament being played in the United States next year.