Columbia Sportswear Company Appoints VP for Sorel Brand
Columbia Sportswear Company announced that Michael Minter joined the company on April 29 as vice president of the Sorel brand. Minter has reportedly spent nearly 20 years working in creative and marketing leadership roles for Sanuk, Billabong, Keen, DC, and Reef, ranging from ad campaigns and global retail concepts to high-impace collaborations.