18 Count Mix includes: Lay's classic potato chips, Doritos nacho cheese flavored tortilla chips,Doritos cool ranch flavored tortilla chips, Cheetos crunchy cheese snacks, Ruffles , and Fritos ...

The Classic Lay's potato chip is perhaps the single most ubiquitous snack of all time. Seriously -- what branded item can compare? A Snyder's pretzel? It could never. A humble Cheez-It? No chance.

Specifically, the press release highlighted U.S. Lay’s Classic Potato Chips, stating it aims to reduce Lay's sodium content ...

“As a leader in product innovation, Lay’s continues to bring fans ultimate flavor experiences in potato chip form,” Tina Mahal, senior vice president of marketing at PepsiCo Foods North ...

And on top of all that, he’s now a potato chip icon. The Argentinian G.O.A.T. has partnered with Lay’s potato chips for a new campaign that puts a snackable twist on one of soccer’s most ...

But, there is no other snack that holds quite as much weight and importance as potato chips ... differentiated Lay's from the rest of the bunch. But, all in all, it is a classic and crispy ...

This spring, America's favorite potato chip brand is taking fans on a journey back to their hometowns with the launch of its newest campaign: Lay's® Flavor That Hits Home™. Inspired by ...

“And like you said, personnel helps. Add [Kristaps] Porzingis and getting Jrue [Holiday] for a bag of Lay’s potato chips, that helps as well. But when you go and you start scouting for ...

It’s hard to beat the snack that is potato chips. Quick, plenty of variety, and most-importantly, tasty. One brand has a stranglehold on the market in the United States, but of the choices ...

'In revitalising the brand, the goal is not only to generate added sales levels but to have them based upon enhanced equity, a move which involves improved recognition, enhanced perceived quality, ...