The payment helps Cal mitigate an estimated $50 million difference in media rights revenue after UCLA jumped to the Big Ten.
If that already exists, please tell your friendly neighborhood Power Up curator. Also, SBJ's nominees for 2024 Sports Business Awards are out. You can see the finalists here. -- Ethan Joyce In today's ...
The Bruins will funnel $30 million over three years to Berkeley to help offset a disparity in media rights revenue.