Among all of the iconic badges from Toyota’s past, newly appointed CEO wants to revive the legendary Celica name.

The next president at Japan’s top automaker Toyota, Koji Sato, introduced a management team Monday that he said will lead an aggressive push on electric vehicles. Sato stressed that ...

Lexus chief engineer and incoming president, Koji Sato with his signature acheivement, the Lexus LC500. Image source: Toyota Motor Sales, USA A challenge for engineers is often that the reward for a ...

“We like to see that as people cheering Toyota on,” to play catchup in electric cars, Koji Sato told reporters Friday at Toyota’s Tokyo headquarters. “If we look at in practical terms of ...

Toyota released its financial results for the fiscal year ending March 31, 2023, on Wednesday, as new CEO Koji Sato took over the reins. With the market “rapidly progressing,” Toyota is ...

Andrew English interviews Koji Sato “He’s someone who listens, and is a good communicator,” says Matt Harrison, Toyota Motor Europe chief operating officer. “He also contacts you back ...

Toyota is finally rethinking manufacturing and refocusing it on EVs with big investments into their production, per Auto News: CEO Koji Sato, in detailing the plans Wednesday, also said Toyota ...

New Toyota CEO Koji Sato spoke with British publication Autocar and said there will be future GR-branded models. He also suggested their development could be sped up, implying that his predecessor ...

The growth plan was unveiled by new CEO Koji Sato, installed last month, and signals a more aggressive push towards electrification by the Japanese firm that has previously pursued a go-slow ...

TOKYO (AP) — Toyota’s new president Koji Sato has promised what he called an aggressive shift on “electrification,” while acknowledging criticism that Japan’s top automaker has fallen ...

TOKYO (AP) — Toyota’s new president Koji Sato has promised what he called an aggressive shift on “electrification,” while acknowledging criticism that Japan’s top automaker has fallen ...

TOKYO (AP) — Toyota’s new president Koji Sato has promised what he called an aggressive shift on “electrification,” while acknowledging criticism that Japan’s top automaker has fallen ...