Shares of Meta Platforms Inc. advanced 2.33% to $451.96 Friday, on what proved to be an all-around positive trading session for the stock market, with the NASDAQ Composite Index rising 1.99% to 16,156.

Meta Platforms’ stock (NASDAQ NASDAQ 0.0%: META) has gained 25% YTD, while the S&P500 is up only 6% over the same period. That said, the stock price plummeted 10.6% April 25th vs a 0.5% decrease in the broader index.

Randi Zuckerberg, a former director of market development and spokeswoman for Facebook and sister to Meta Platforms CEO Mark Zuckerberg, is a member of The Motley Fool's board of directors. Jeremy Bowman has positions in Meta Platforms. The Motley Fool has positions in and recommends Meta Platforms. The Motley Fool has a disclosure policy.

Shares of Meta Platforms Inc. inched 0.57% higher to $441.68 Thursday, on what proved to be an all-around positive trading session for the stock market, with the NASDAQ Composite Index rising 1.

Investors are more than a little upset with what Mark Zuckerberg had to say about Meta's upcoming artificial intelligence investments.

Shares of Meta Platforms Inc. slumped 0.57% to $430.17 Tuesday, on what proved to be an all-around dismal trading session for the stock market, with the NASDAQ Composite Index falling 2.04% to 15,657.

Let's review the main reasons to buy and sell Meta's stock to see if its sell-off was justified. Meta generated 98% of its revenue from its core advertising business in the first quarter. Ad revenue declined in 2022 as Meta grappled with Apple 's iOS changes,

With its extensive reach, Meta -- and its different platforms, including Facebook, WhatsApp, Instagram, and Messenger -- is the go-to advertising service for any business, small or large. For instance,

Meta Platforms' higher costs related to AI investments and weak sales guidance are expected to impact cash flow and profitability in the near term. See why META stock is a Hold.