Liverpool FC fans worldwide are eagerly anticipating the unveiling of the club's new Nike kits for the 2024-25 season

Liverpool claim Nike are to blame for the controversy around their new kit for the 2024/25 campaign. The Reds feel they have proof, too. Liverpool announced their new kit for the 2024/25 season on Thursday.

Liverpool’s new home kit for the 2024/25 season has been officially unveiled by the club this morning, but Reds fans will likely be furious with Nike over one aspect of it.

Nike have been blamed for the rising price of Liverpool’s new home shirt following its launch on Thursday morning. The cost of a standard adult shirt has gone up to £80 for 2024/25, while the same jersey in youth sizes now comes in at £60 – rises of just over £5 from last season.

Liverpool are closing in on a new kit deal with Adidas, having been supplied by Nike for the past four years, though the Americans have been beaten by their fierce rivals in the latest tender process

Liverpool insist Nike are responsible for the sharp rise in the cost of the new home shirt. The kit for the 2024-25 season was launched on Thursday with the price of a standard adult jersey going up 6.

Liverpool has been forthright in attributing the 6.7% increase in the price of their standard adult jersey—from £74.99 to £80—to decisions made by their kit manufacturer, Nike. The price of a standard youth jersey has seen an even steeper rise of 9.

Liverpool has revealed its new retro jersey for the 2024/25 season with Arne Slot set to take charge. A deal with Adidas is also reportedly close to being agreed.