MARKETING-INTERACTIVE is an online publication of Lighthouse Independent Media.

According to Paul Becker, CEO of Pinpoint Systems Corporation, and an expert in interactive marketing, “Making offers to customers and prospects when they contact you is much more effective than ...

Interactive marketing is a type of advertising that includes ... a website that allows them to customize a cake. An interactive site in which visitors can choose the style of the cake, frosting ...

The practice of interactive marketing, which is marketing through ... This is a free service that enables you to track the activity on your site. You can see which items people are clicking ...

Lessons from Diet Coke, State Farm and The Vitamin Shoppe on the art of modern influencer marketing—plus tips on how to prep ... influencers to help us drive awareness and action back to site,” Mandy ...

Journal of Interactive Marketing 2005 Vol 19:1 p 67-80 Leave your details above if you would like to receive emails containing the latest thought leadership, invitations to events and news about ...

Trader Interactive launches TraderConnect to create a direct sales channel without requiring OEMs to build their own marketplace pages.

To keep your site in good order and improve site performance, you'll want to de-activate obsolete content, archive static pages, and set aside content to be purged from the system. As the new web site ...

Commissions do not affect our editors' opinions or evaluations. Content marketing is a strategy that utilizes a wide variety of channels, including social media, websites, videos, infographics ...

Her expertise is in personal finance and investing, and real estate. Direct marketing consists of any marketing that relies on direct communication or distribution to individual consumers ...

The ad industry is railing against online publishers that get visitors largely by advertising clickbait headlines around the web, then turn a profit by serving a barrage of ads to anyone who bites ...

Learn how to maximize market potential or brands and businesses when you earn your Master of Business Administration (MBA) in Marketing from Southern New ... You'll "live" in an interactive storyline, ...