The streamer’s advertising business has had its ups and downs since launching its ad tier in 2022 , and according to six ...
Also: Streaming TV usage share hits an all-time high, Paramount launches a self-serve TV ad platform, macroeconomic news in a ...
Larry Light, a former McDonald’s marketing leader who died last month, pioneered brand journalism, a less precious way of ...
This year, NBCU is in between major tentpole content slates—in last year’s market, it kicked off sales for this year’s Paris ...
Predictions from 20 influencer marketers for the biggest industry trends they expect to see over the next six months.
World Wildlife Fund’s animated climate change ad draws praise and WNBA is poised to cash in big with next media deal—plus Bud ...
Netflix’s ad business is still nascent, and it has undergone at least two major shakeups since being announced in 2022. Now, ...
Are you a print subscriber? Activate your account. By Ad Age Studio 30 - 1 day 16 hours ago 1 day 17 hours ago 1 day 17 hours ago By Ad Age Studio 30 - 1 day 18 hours ago 1 day 19 hours ago By Ad Age ...
Jeff Adkins, president and CEO of Chicago-based Energy BBDO is leaving the agency, ending a lengthy career at the Omnicom ...
Hot sauce brand Texas Pete has named McKinney as its creative and media agency of record following a competitive review. The ...
As Discord determines the best parameters for its first ad offering, Allibhai views Quests as just the beginning of the ...
In this video conversation with Ad Age, LG Ad Solutions’ Keith Norman discusses how the massive shift to streaming TV will ...