Learn how mindset, emotion, and behavior shape platform choice and how to build content strategies that meet them there.

LLMs are great – until they start guessing. Plug your PPC data directly into generative AI for grounded, strategic campaign ...

Google Analytics is rolling out enhanced data completeness, Updated data presentation, and proactive issue detection.

TikTok launched two new ad placement controls – Video Exclusion List and Profile Feed Exclusion List – giving brands more ...

The UK lawsuit claims Google abused its monopoly position to inflate advertising prices, affecting hundreds of thousands of ...

Learn how you can use Google-engaged audiences for remarketing to users who've already interacted with their brand across ...

Google’s 2024 Ads Safety Report, released today, shows a massive uptick in how AI – particularly large language models (LLMs) ...

CPCs are rising – but how fast? Compare ad cost inflation to consumer price index and see what it means for your ad strategy.

The crash of its App Store rank reveals how heavily Temu was reliant on Google advertising for paid acquisiton.

Content that ranks in the top 10 of Google organic search is less likely to be cited today than it was before the March 2025 ...

Google will begin redirecting its country code top-level domain names (ccTLD) versions of its Google domain to Google.com.

The new ad guidance pushes advertisers to AI and broader targeting while promising better results but may primarily serve ...