Google's plan for IP protection would give them a monopoly on location data and drive up costs for advertisers.

Meta AI will point users to web search results of Google or Microsoft Bing for queries that require the most up-to-date answers.

The findings illustrate the importance of long-term consistency and managing search volume to maintain strong customer sentiment.

Search Engine Land » SEO » U.S. search ad revenues hit record $88.8 billion in 2023 Chat with SearchBot Please note that your conversations will be recorded. SearchBot: I am trained with Search ...

Search Engine Land » PPC » Google AdSense launches new Ad Intents format for Auto ads Chat with SearchBot Please note that your conversations will be recorded. SearchBot: I am trained with ...

Sundar Pichai believes Google can provide AI-generated answers while also helping users navigate to websites for information.

Advertisers can generate original campaign assets in just a few clicks while maintaining full control over what images are ...

Advertisers might be able to purchase ads on Meta’s Threads platform as early as the second half of this year. That’s according to a Digiday ( subscription required) report citing multiple sources.

Ads with poor Ad Strength could still perform well. But that doesn't mean Ad Strength is not important, according to Google.

Google Search Console has released a security update around user permissions and controls management where you can better manage the ownership tokens. Ownership tokens are used for when people verify ...

Explore four essential SEO research initiatives to prioritize in 2024 for sustainable, data-driven performance.