Confidence in the general economic situation over the last 12 months is up two points to –39, and expectations for the ...
It’s been a difficult few years for brands in the telecoms industry, with increased competition, tighter margins and ...
McEntee had worked as brand and marketing director at fitness company Gymbox since April 2018. It was a job he loved, but a ...
In line with increased retail distribution, Trip is launching its first TV campaign to increase brand awareness and build ...
Find the latest brand positioning news, analysis and opinion, from launching a new brand to brand overhauls, finding a brand identity and rebrands.
Marketing Week has teamed up with the Advertising Association for a second year to spotlight organisations that have opened ...
Microsoft’s UK CMO Bonnie Pelosi has been promoted to CMO of the EMEA region. Pelosi joined Microsoft in September 2022 from ...
Consumer confidence has increased for a second consecutive month, making for a “brighter picture” after a “long period of ...
Marketers are often taught there are two ways to orient your business: product and market. But creator-backed brands like ...
The supermarket, long seen as a benchmark for others to position with on price, has launched a new campaign that mocks ...
Appointed in 2022 to lead the excellence agenda at pasta giant Barilla, Natalie Howell believes prioritising consistency and ...
The marketing team has developed a brand growth framework designed to identify “where to play and how to win”.