"Media consumption has reached its saturation point as digital device penetration rates having peaked in major developed ...

A fitness company based in South Carolina has sued Meta Platforms for allegedly overcharging advertisers a collective $4 ...

Publishers now have access to a tool that monetizes ads in Copilot with Microsoft's release of its latest version of Monetize ...

Snapchat's newest ad format, Sponsored AI Lenses, taps into its insistence on immersive AI-generated branding experiences, ...

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The FTC is urging the public to weigh in on "how federal regulations can harm competition in the American economy." ...

Golfer Rory McIlroy’s victory at the Masters offered plenty of drama, ended an 11-year drought, and delivered a Grand Slam.

How was your week? Mine began by me asking agency execs what percentage of their 2030 media buys would be targeting AI agents ...

A study showed lift metrics produced the most surprising numbers. Ads viewed in the app for more than 2.5 seconds had a 1 in ...

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With the demo accreditation in hand, Comscore measurement chief Frank Friedman says it's now going for the "hot sauce" -- ...

Our longtime columnist explains how writing for MediaPost "forced me to think. I don't have words for how valuable I believe that to be." ...