Starting with AI and the changing role of the creative director felt right because it exposes a deeper shift across B2B ...

The Robinson-Patman Act. This US law makes it much harder for brands to use trade dollars in ways that clearly favor one ...

Ethical chocolate brand Tony’s Chocolonely has launched its first-ever global TV campaign. Called ‘Fight in Every Bite,’ the ...

For brands in the CPG or FMCG space, it’s about a new standard for targeting and accountability. It’s no longer a case of merely adapting to survive. Instead, it’s about adopting intent-based ...

AIA Group’s latest ‘Rethink Healthy’ campaign is built on new research showing that deeply ingrained health stereotypes across Asia are shaping how people think about fitness, mental health and ...

X’s BrandRanx tracks the Super Bowl LX ads that drove real fan reaction.

One of the most memorable lines I’ve heard recently was WPP’s chief technology officer, Stephan Pretorius, describing the ...

The enterprise data CMO tells Tim Healey why judging marketing activity in isolation leads leaders to the wrong conclusions, and why marketing only works when viewed as a connected system.

By the end of 2024, 25 countries had monitoring bodies in place, each with varying degrees of enforcement. In 2025 those bodies began to publish how they were going to go about their monitoring work.

For evidence of TV's shift into a performance marketing channel, look at Pinterest's acquisition of TVScientific. When a platform built on visual discovery bets big on the living room screen, it's a ...

And after hours of watching campaigns surge, slip and sometimes disappear entirely, one thing became obvious: the brands that ...

The Great Resignation of 2021 and 2022 was driven by confidence. Marketers left because they believed, correctly, that ...