Generative AI tools offer the potential to positively impact photojournalism and news video creation and production. But news professionals ...
New technologies will be critical to the media landscape in 2024, converging with trends towards immersive, personalized experiences and the increased ...
Media companies must focus digital subscribers' lifetime value, which requires robust renewal strategies to improve retention. As media ...
The topline: Success is not a zero-sum game and the news media has a role in educating audiences about the overall positive impact of equity. Something is shifting with Gen Z. Data from Gallup shows ...
The topline: Having a comprehensive understanding of a media audience is crucial for personalization and monetization. Cloud-based analytics achieve this with flexibility and scalability. Google’s ...
The topline: We can't assume we know what's best for our audience. To transform, media companies must evolve, adapt, and truly engage with those we serve. I recently found myself reflecting on a ...
The topline: Whether you call it search, discoverability or findability, audiences (particularly younger ones) want a better experience so that they can find something to watch on their streaming ...