Despite Google Search's dominance in paid media, dwindling click volume makes it a costly battleground. SEO SEO PPC Analytics & conversion Get the daily newsletter search marketers rely on.

Embracing AI is key to smarter PPC management. Let AI do the heavy lifting on these key tasks, from keyword research to ...

Active keywords with no impressions in the past 13 months will be paused. If you re-enable them, they could be paused again ...

Microsoft Copilot now offers AI-powered conversational support, creative asset recommendations and content generation ...

Uncover the unique characteristics of the March 2024 core update, from its prolonged rollout to its heavy-handed impact on certain sites.

Google's search results are dominated by big brands. SEOs for smaller sites are complaining. It's like 2003 all over again.

Google has lost search market share in the U.S., North America, globally and elsewhere. Meanwhile Bing and Yahoo grew. Is the ...

Google wants advertisers to centralize their streaming ad buys through its web-focused demand-side platform, Display & Video 360 (DV360) ...

With no need for a website or merchant center, you can now use Performance Max to drive traffic to your marketplace.

An analysis of 1.7 million SERP positions and over 20,000 keywords across 15 markets uncovers global trends in Google’s SERPs ...

Search Engine Land » PPC » Google restricts promotion of deep fake sexual content Chat with SearchBot Please note that your ...

New PMax features include Customer Value mode, customer retention goal, detailed demographics, budget pacing insights and more.