Despite Google Search's dominance in paid media, dwindling click volume makes it a costly battleground. SEO SEO PPC Analytics & conversion Get the daily newsletter search marketers rely on.

Google wants advertisers to centralize their streaming ad buys through its web-focused demand-side platform, Display & Video 360 (DV360) ...

With no need for a website or merchant center, you can now use Performance Max to drive traffic to your marketplace.

Google's search results are dominated by big brands. SEOs for smaller sites are complaining. It's like 2003 all over again.

Search Engine Land » PPC » Google, DOJ make closing arguments in antitrust trial Chat with SearchBot Please note that your conversations will be recorded. SearchBot: I am trained with Search Engine ...

Don't let budget constraints, past failures or lack of know-how stop you from taking advantage of YouTube video advertising.

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Google has lost search market share in the U.S., North America, globally and elsewhere. Meanwhile Bing and Yahoo grew. Is the ...

Embracing AI is key to smarter PPC management. Let AI do the heavy lifting on these key tasks, from keyword research to ...

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Search Engine Land » SEO » How to boost your marketing revenue with personalization, connectivity and data Chat with SearchBot Please note that your conversations will be recorded. SearchBot ...

Google's new Search spam policy related to reputation abuse (or parasite SEO) will take effect in just a few days, after May 5.