At the NewFronts, the tech giant emphasized that streaming can be the basis for a better ecosystem without the baggage of third-party cookies.

AC&M Group, a leading full-service marketing agency specializing in connecting brands and consumers with cultural insights, today announced the acquisition of Argentina-based Axlot, a prominent ...

The Coca-Cola brand is calling back to the early aughts to encourage younger consumers to indulge in what they want amid the daily hustle.

The deal follows a similar partnership with Coca-Cola and arrives as the tech giant makes its Copilot AI companion available to all advertisers.

Bring The Magic” positions the delivery service as able to transform everyday moments and includes playful nods to pop-culture staples like “The Bear.” ...

OMG, RPA and Wayfair are early partners for the company’s new Data-Driven Video offering, with IPG Mediabrands to begin testing in Q3.

Attitudes toward AI creators are mixed, and only 35% of Gen Zers say authenticity is what they care most about from influencers.

This is where video content comes into play as a potent tool for capturing fleeting attention spans and fostering meaningful ...

Dynamic IDs: These IDs include ID5 and Panorama, both of which represent probabilistic IDs that become increasingly stable as they’re supported by deterministic signals, such as hashed email, RampID ...

The loss of major accounts like Pfizer also affected performance during a period when rivals largely made gains and touted renewed optimism.

A recent Samba TV study of a CPG brand’s campaign showed GSTV reached more young and light TV viewers than linear TV, which reached older, heavier watchers. GSTV served proportionally more impressions ...

Dynamic IDs: These IDs include ID5 and Panorama, both of which represent probabilistic IDs that become increasingly stable as they’re supported by deterministic signals, such as hashed email, RampID ...