The Marketing Week Awards deadline has been extended to Wednesday 22 May to give entrants more time to apply. With 33 categories, the awards cover every aspect of marketing, from strategy through to ...

The tumult of the past 24 months has had a long tail impact on marketers. Reduced budgets, hard choices, greater scrutiny. Sadly, there are many marketers back on the job market through no fault ...

The juice category has become “commoditised” in recent years, with its leading brands underinvesting in it. Tropicana is ...

Booking.com’s owner has said it is “gradually” reducing the amount of investment it makes in paid media channels as it seeks to drive a higher number of direct bookings on its site through loyalty.

Social media has cemented its spot as the largest media channel worldwide by advertising investment, according to WARC Media.

Dragons’ Den star Deborah Meaden is confirmed for the 11th Festival of Marketing. She will join CMOs and other speakers from ...

Marketers should step out of their “marketing bubble” and use consumers as a “listening tool” to help create and market ...

Group customer director Emma Botton has been with Tesco for eight years, taking on the most senior marketer last year after ...

Compare the Market says the titles reflect “two crucial areas” for the business. Tom Wallis, who joined the business as chief ...

Having built its marketing strategy around brand building since 2021, Airbnb is moving into new categories in a bid to become ...

As marketers become disillusioned with prolonged job interview processes, as stages and demands increase, what impact is this ...

Adidas says it plans to “over invest” in marketing, including product, brand and sales, as it looks to continue to overhaul ...