This MRC standard essentially takes out-of-home back to the days of using distribution/circulation for planning and buying ...

Following months of vetting and public comment, an out-of-home working group of the Media Rating Council today released the ...

Dermatologist and social media influencer Dr.Lindsey Zubritsky highlights connections between laundry routines and skincare.

GroupM this morning announced what it describes as a "first-to-market" deal with consumer-purchase behavior data provider ...

According to Digitas Chief Operating Officer Adam Birkenhead, the agency's system is not integrated into Publicis Groupe's ...

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To some, the timing is reminiscent of Kym Frank's ouster three years ago, and raises new questions about the JIC's path ...

The operating system for Meta's Quest virtual-reality headsets can now be used by third-party device makers, including ...

MRC accreditation for Video Viewable Impressions for CTV will help identify issues with ads that have run or played when TV ...

Microsoft says the mini AI model can outperform models twice its size across a variety of benchmarks that evaluate language, ...

Although Peacock added another three million paid subscribers in Q1 to 34 million, losses continued, according to the company ...

Produced for the Ad Council’s six-year-old “Seize the Awkward” mental health campaign targeted at young adults (16-24), with ...