There’s no question the future of TV advertising will be data-driven and automated, as well as increasingly streamed and optimized at the impression level. Many digital folks assume this “programmatic ...

Paramount says it will start up an "Office of the CEO" with three senior execs to run the company: George Cheeks, ...

The "frenemy" situation comes at a cost -- given the precarious position of those legacy media companies looking to establish ...

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An administrative law judge found that the FTC's 'click to cancel' proposal could cost businesses more than $100 million.

Trump voters value toughness, and generally think the libs are weak and gutless. They don’t mind voting for someone under ...

Following months of vetting and public comment, an out-of-home working group of the Media Rating Council today released the ...

YouTube overdelivered on advertising in the first quarter -- growing a massive 21% to $8.1 billion in advertising revenue vs.

The operating system for Meta's Quest virtual-reality headsets can now be used by third-party device makers, including ...

The bill, which could result in a ban on the popular TikTok app, now heads to President Joe Biden for signature.

IHOP will be a delivery home to the new NASCAR Refuel Tenders & Burgers, developed in collaboration with NASCAR.

To some, the timing is reminiscent of Kym Frank's ouster three years ago, and raises new questions about the JIC's path ...