Taco Bell has recruited LeBron James and Jason Sudeikis to promote its new Taco Discovery Box, available on Taco Tuesdays ...

Trumbull joined Domino’s in 2011 and has risen through the ranks from program leader of Hispanic marketing to senior vice ...

Taco Bell has cracked the co-creator code, forging partnerships with influencers big and small in its quest to identify ...

Chipotle’s chief brand and marketing officer Chris Brandt said influencers started appearing on the radar about 10 years ago, ...

The former Bloomin’ executive joins Smalls Sliders as the restaurant company has over 200 units open or under development.

Davila joined the Grants Pass, Ore.-based coffee chain nine months ago from P.F. Chang’s, where she spent eight years, most ...

The restaurant company’s influencer strategy, driven by CMO Joel Yashinsky, has yielded higher reach and engagement, while ...

CMO Tariq Hassan has driven tremendous success with the restaurant company’s influencer strategy, leveraging both celebrities ...

With influence comes power, and increasingly a horde of social-media users are gaining power by capturing consumers’ attention.

Its influencer strategy has also helped. KFC has adjusted its marketing strategy more toward social media and streaming services and has recruited collaborators like Deion Sanders, Jack Harlow, and ...

The restaurant company leverages influencers for its omnichannel marketing approach, and CMO Kieran Donahue recently added an NIL campaign featuring student-athletes.

Brooke Perry, vice president of marketing for Dallas-based Velvet Taco, has the enviable task of redefining the taco.