Apple Vision Pro headset production is reportedly being cut, sales are reportedly “way down.” But but but wait: Wasn’t the Vision Pro meant to change the world of VR/AR, ushering in an era of spatial computing?

The things the Apple Vision Pro does best can be rather painful to experience. That it gouges the cheeks while delighting the eyes feels like a trade-off you’d find in something by Aesop. There’s a whiff of moral math tempering all that technology. Every new pleasure exacts a price.

The Apple Vision Pro still hasn't gone on sale outside of the United States but a new report suggests that Japanese customers could be buying it soon.

Apple does not plan to launch a second-generation version of its Vision Pro headset until the end of 2026, Bloomberg's Mark Gurman reports.

A reference to Apple Vision Pro accessories being excluded from a limited-time promotion in Japan hint that there may be an early May launch for the headset there.

A cheaper Vision Pro could be good news to expand this device's popularity. Still, it seems Apple doesn't know how to make this device yet.

It's also interesting that the Apple Vision Pro swiftly faded from online discussion after much fanfare. As Fast Company points out, Google Trends data shows that general interest in the Apple Vision Pro completely dropped shortly after its release and has continued on a downward trend.

I paid a lot of money for the privilege of getting an Apple Vision Pro brand-new in February. All-in, with optical inserts and taxes, I financed a little over $3,900 for the 256GB version of the headset. A day or so ago, I made a mistake that I’m sure many early adopters are familiar with: I looked up how much it’s been selling for on eBay.

You see, in Mark Gurman’s latest Bloomberg newsletter, he confirms that the roadmap shows the next generation Vision Pro 2 isn’t set to launch “until the end of 2026,” but there is a plan to “bring a cheaper version to market before then.” In terms of how, Apple is “flummoxed.”

According to Bloomberg's Mark Gurman, Apple's roadmap for the Vision Pro doesn't have a second iteration launching until 2026 — plenty of time for Meta to swoop in as the one to beat.

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