AI seems to be everywhere these days — even on the screen during live NFL games. Amazon is kicking off another slate of Thursday Night Football games, part of a decade-long deal it inked with ...

Amazon is planning on incorporating artificial intelligence (AI) as part of its predictive technology for broadcasts of NFL games this season. Debuting this season will be Amazon Web Services ...

Amazon is planning on incorporating artificial intelligence (AI) as part of its predictive technology for broadcasts of NFL games this season. Debuting this season will be Amazon Web Services’ (AWS) ...

Amazon Prime Video is working to pull back the curtain on what NFL teams might do next on “Thursday Night Football.” The streaming giant is adding to the number of on-screen guide features ...

After debuting its Black Friday NFL coverage last November, Amazon is leaning into the ritual, announcing it will add an NBA game on the day starting in 2025.

The NFL is reportedly continuing to forge ahead with its Christmas Day slate of games during the 2025 season.

NFL How AI shaped your favorite NFL team’s schedule Making pro sports schedules is more complicated than ever. Enter machine-learning.

There’s also an AI-powered pop-up feature for Thursday Night Football that provides insights about players and teams during NFL games.

Amazon's Just Walk Out technology is available at more locations as new stores open in NFL stadiums and college campuses.

Amazon’s newest AI rollout comes during the second year in its 10-season, $100 million partnership deal with the NFL for broadcasting rights to Thursday Night Football through Prime Video.

A new feature coming to Amazon's main Thursday Night Football broadcasts will add a red orb to players that may blitz the quarterback. (Amazon Photo) AI ...