Amazon unveiled on Wednesday the first major overhaul of its Alexa voice assistant since it was introduced more than a decade ago, embedding it with generative artificial intelligence.

Apple, too, is planning an AI overhaul for its Siri virtual assistant - which is seen as another laggard in the AI race - according to media reports.

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Amazon, Google, Microsoft, and Meta are ramping up AI-related capital expenditure. Combined spending from the tech giants is set to surpass $320 billion in 2025.

Amazon is upgrading its decade-old Alexa voice assistant with generative artificial intelligence and plans to charge a monthly subscription fee to offset the cost of the technology, according to ...

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The effort carries significant weight at Amazon, which has plowed billions of dollars into Alexa since its launch in 2014.

Meta, Google, Amazon, and Microsoft are ramping up their AI capex spend, despite investor concerns that it's undermined by more efficient models.

(Reuters) -Amazon on Wednesday unveiled the first major overhaul of its Alexa voice assistant since its introduction more than a decade ago, embedding it with generative artificial intelligence.