Apple's announcement of a sci-fi like brain computing interface shows that the company still has its eye on cutting edge innovation. But it also highlights the challenge weighing on the company's day-to-day business.

Apple is partnering with Synchron to develop brain-implant controls for iPhones, iPads, and Vision Pro, aiming to boost accessibility for people with severe disabilities.

Apple is set to develop a brain implant chip (aka a 'category-defining brain-computer interface' in tech terms) that will allow users to control their iPhone, iPad and Apple Vision Pro with just their thoughts.