NEW BALLY: If fall campaign imagery is any indicator, Bally’s new course under recently minted design director Simone Bellotti is poised to revert toward the classic aesthetics the brand has long been ...

Simone Bellotti, a long-time member of the Gucci design team, was named design director at Bally on Wednesday as the 172-year-old Swiss fashion house continues a process of rejuvenation.

Captured at the Bally Foundation’s home for art and culture, Villa Heleneum on Lake Lugano in Switzerland, the brand demonstrates an elegant return to its roots. Bally presents the Fall/Winter 2023 ...

The space of new luxury brand ambassadors, especially from K-pop groups, continues as SEVENTEEN’s DK has been announced as Bally’s new global brand ambassador.

Simone Bellotti, a long-time member of the Gucci design team, was named design director at Bally on Wednesday as the 172-year-old Swiss fashion house continues a process of rejuvenation.

Simone Bellotti, a long-time member of the Gucci design team, was named design director at Bally on Wednesday as the 172-year-old Swiss fashion house continues a process of rejuvenation.

Simone Bellotti, a long-time member of the Gucci design team, was named design director at Bally on Wednesday as the 172-year-old Swiss fashion house continues a process of rejuvenation.

Simone Bellotti, a long-time member of the Gucci design team, was named design director at Bally on Wednesday as the 172-year-old Swiss fashion house continues a process of rejuvenation.

Simone Bellotti, a long-time member of the Gucci design team, was named design director at Bally on Wednesday as the 172-year-old Swiss fashion house continues a process of rejuvenation.

Simone Bellotti, a long-time member of the Gucci design team, was named design director at Bally on Wednesday as the 172-year-old Swiss fashion house continues a process of rejuvenation.

Simone Bellotti, a long-time member of the Gucci design team, was named design director at Bally on Wednesday as the 172-year-old Swiss fashion house continues a process of rejuvenation.

Simone Bellotti, a long-time member of the Gucci design team, was named design director at Bally on Wednesday as the 172-year-old Swiss fashion house continues a process of rejuvenation.