In a Wednesday interview with CNBC’s Jim Cramer, Chipotle CEO Brian Niccol addressed a recent TikTok trend that claims the company is skimping on portion sizes.

The "Chipotle Camera Trick Challenge" is a TikTok trend involving a customer, and sometimes spectators, pointing cameras at a restaurant worker in an attempt to make them increase portion sizes.

Viral videos have given TikTok creators the power to dictate the next retail trends that can drive sales.

A trend on TikTok has people filming Chipotle workers in an attempt to get bigger portions. Joe Raedle/Getty Images; TikTok For the last month, Chipotle workers have had to deal with an unexpected ...

The "Chipotle Camera Trick Challenge" is a TikTok trend involving a customer, and sometimes spectators, pointing cameras at a restaurant worker in an attempt to make them increase portion sizes.