The prices you pay for goods online may be determined by your browsing history, zip code, and more. Learn how surveillance ...

"This study is such a critical first ... The use of AI to power surveillance pricing systems is a potential hurdle to the FTC's inquiry, observers say, because the systems' inner workings may ...

The Federal Trade Commission has ordered information ... Accenture and McKinsey & Co. The agency says its “study” will aim to understand how surveillance pricing works and investigate ...

Surveillance pricing involves taking personal data – including potentially sensitive and protected demographic data like race, gender, or age – to determine the price you pay for items you buy online.

When you shop in the store, you can see the prices right there on the shelf. But when shopping online, there is no way to ...

Unlike ridesharing’s clear surge pricing, airline pricing remains opaque. While the FTC’s surveillance pricing investigation may lead to greater transparency, for now, travelers must stay alert.

Consumer advocates say you can, all because of surveillance pricing ... revenue by 2% to 7% based on how they set their prices. Last year, the FTC issued orders to eight companies seeking ...

In January, the Federal Trade Commission released the initial findings for a study on targeted advertising and what they termed “surveillance pricing.” They found that retailers frequently set ...

The Federal Trade Commission studied surveillance pricing. It released initial findings a few months ago and found some retailers track your “mouse movements on a webpage” and the “type of ...

The Federal Trade Commission in the final days of the Biden Administrations said surveillance pricing does happen, but the FTC appears to have now bailed on the issue under the Trump FTC ...

The Federal Trade Commission (FTC) released initial findings of a study in January showing surveillance pricing is happening. The FTC explored the potential impact on privacy, competition ...