Global Alliance for Responsible Media (GARM) shut down last week. The X boss pointed to several recent events that demonstrated the value of the site’s audience, including Musk’s widely ...

Not-for-profit ad group GARM shuts down after X lawsuit. by Vish Gain. 9 Aug 2024. Save article. Elon Musk at a media briefing in NASA’s Johnson Space Center. Image: NASA via Flickr (CC BY-NC 4.0) ...

GARM Shuts Down as X CEO Cheers Dismantling of Global Ad Watchdog! Will Elon Musk’s Wish of Advertisers Returning to X Finally Be Granted? What early voting has told us so far about how the 2024 ...

The Global Alliance for Responsible Media (GARM), a prominent advertising industry group has announced it will be shutting down following a lawsuit filed by Elon Musk-owned X. The lawsuit alleges ...

The Global Alliance for Responsible Media (GARM), a not-for-profit division of the World Federation of Advertisers (WFA) focused on implementing digital brand safety standards, has shut down ...

The advertising group Global Alliance for Responsible Media is being shut down, following Elon Musk’s lawsuit filed against sponsors for bailing out on the social media platform. Earlier this ...

Are you a print subscriber? Activate your account. 5 min 16 sec ago By Tim Nudd - 14 min 19 sec ago By Dave Wasserman - 2 hours 51 min ago By Giorgia Amatemaggio - 3 hours 21 min ago By Garett ...

Of course, the shutting down of GARM will not mean that advertisers are now compelled to spend their ad dollars on X. Hopefully someone can remind Musk of this fact. Join more than 30,000 ...

The boycott cost X “billions of dollars in advertising revenue,” according to the suit. WFA and GARM have strenuously denied wrongdoing. However, GARM shut down in August, citing mounting ...

Elon Musk sued GARM, the ad trade group that helped social media clean up its act, and now the group is done. Technology How Elon Musk took down brand safety group GARM—what’s next for ...

While X leadership views the not-for-profit group’s shuttering as a victory, it’s not clear if the move will help it win back jumpy advertisers.