Global concerns about the use of AI in news production and ... posing fresh challenges to newsrooms already struggling to engage audiences. The institute’s annual Digital News Report published ...

We are at the forefront of helping newsrooms develop ethical policies that will guide their use of AI and offering leadership on topics such as visual AI, audience attitudes and changing standards.

Artificial Intelligence (AI) technologies have interconnected humanity with global audiences and supplied greater tools, to enhance the quality of media work. AI, in addition to its ability to ...

Public relations professionals are navigating a media landscape that continues to be transformed by the use of AI, shrinking newsrooms and shifting audience trust. Now, algorithms curate headlines ...

“Newsrooms have become more strategic with AI on how to bring staff along, how audiences react, how the technology might affect creativity and – with some hope – how it might actually help journalism ...

Media organizations expect a lot from generative AI – particularly in their quest to reach broader audiences and make news work more efficient. But while the tech industry has churned out new tools at ...