While divesting Google's Ad Manager would not meaningfully reduce Google’s revenue. if found guilty, Google could face $100 billion in litigation from advertisers.

U.K. antitrust officials said Alphabet’s Google might be stifling competition by favoring its own ad tech services that publishers and advertisers use to bid for and sell advertising space.

Britain’s competition watchdog has accused Google of taking advantage of its dominance in digital advertising to thwart competition