Privacy Sandbox, originally pitched as an alternative to cross-site ad tracking, will not show a standalone prompt. Instead, Chrome is readying a different “informed choice.” ...

However, the search giant made a major, unrelated Chrome announcement earlier this week: Google is abandoning its plans to drop third-party cookies from Chrome. Back in January 2020, Google made a ...

Google will not make any to changes to how third-party cookies work on the Chrome browser at all. Anthony Chavez, Google VP for Privacy Sandbox, has announced that ...

Google this week dropped some features from its Privacy Sandbox initiative, which was initiated in 2019 and aims to reduce the invasiveness of third-party cookies in the Chrome browser.

In its ' Privacy Sandbox Policy' announced on April 22, 2025, Google stated that it 'decided to maintain its current approach of offering users a choice regarding ...

Google said on Tuesday it will not be introducing a new standalone prompt for third-party cookies and will keep using the small tracking files in its Chrome browser. This marks a major shift from ...

Google reversed its previous stance and now says it won’t eliminate third-party cookies. The search giant has backed away from allowing Chrome users to disable tracking, saying it won’t be launching a ...

Google has announced it will no longer be rolling out its ‘user-choice’ button, meaning third-party cookies in Chrome are here to stay. The user-choice button would’ve allowed users to opt out of ...

Search Engine Land » PPC » Google scraps new cookie prompt in Chrome Chat with SearchBot Please note that your conversations will be recorded. Google unexpectedly decided not to implement a new ...

Google announced it will maintain its "current approach to offering users third-party cookie choice in Chrome, and will not be rolling out a new standalone prompt for third-party cookies." ...