Finding more money is the name of the game for college athletic departments right now, and LSU became the first school in the country to sell a lucrative asset. This is how.

On Wednesday, Arkansas announced it partnered with the company and will feature Tyson Foods logo patches on all 19 of its men's and women's varsity teams. The proceeds from the multi-year agreement ...

In an era when athletic departments are forced to find new revenue streams to stay financially viable, a 4-square-inch jersey patch might offer a solution. Athletic departments on Aug. 1 can begin ...

After the NCAA approved uniform sponsorship patches, it was only a matter of time before big programs started to cash in on the opportunity. LSU was the first do so. LSU's new partnership with ...

The Arkansas Razorbacks announced a historic jersey patch sponsorship with Tyson Foods, one of the first in college athletics ...