A new sponsorship asset is rearing its head in college football: helmet deals. Also: Kansas surges to top of College Sports ...

The Big 12's big basketball plans for 2026-27 and beyond, including why we probably haven't seen the last of that LED glass ...

The Big 12's big basketball plans for 2026-27 and beyond, including why we probably haven't seen the last of that LED glass ...

When Xavier University puts its athletic uniforms on this season, one of the most visible spots on them will carry a message ...

We've compiled a comprehensive list of every new uniform, helmet, logo and field design from the 2026-27 season, which kicks ...

Florida State football will have a new look on the field when they open up ACC play against SMU on Monday. FSU Athletics and ...

Notre Dame's 2026 uniforms will feature a new addition that marks a major change in college football.

This fall, one East Coast law firm is running a new marketing play: courting college football fans through a first-of-its-kind uniform sponsorship.

But when the Gophers open their football season Thursday against Eastern Illinois, their jerseys will not display a new corporate patch. The Gophers have not reached a deal for a jersey-patch sponsor, ...

The University of Northern Iowa athletics department, along with Learfield Sports Properties, recently launched a sponsorship ...

Tennessee football and Olympic sports will have an orange and white First Horizon Bank logo on their uniforms in the 2026 ...

One of the strangest scheduling anomalies in all of sports is about to have its swan song this weekend in college football’s befuddling and charming Week 0. The fact that a Week 0 even exists is ...