NEW YORK (PIX11) — A new law that mandates the disclosure of artificial intelligence in New York is now in effect. Gov. Kathy Hochul said this is the first-in-the-nation law to boost AI transparency ...

A New York law now requires AI-generated ads to carry clear disclosure labels, with fines up to $5,000 for repeat violations of the new regulation.

Marketers expect New York is a first mover and that disclosure may be a common practice soon. “My hope is that this is a table-setter that increases transparency,” one exec told us.